TIMELESS CLOTHES

My garments are of high quality and designed to be worn for a long time in different contexts.
My belief is that timeless garments are different garments from person to person. That it’s about finding your own style.
That these are garments that we feel lifted and strengthened by.
Garments that express who we are or want to be.

BUY LESS, BUY BETTER

With thoughtful purchases of fewer but better garments, we contribute to a reduced production of clothing.
One of the fashion industry’s biggest environmental problems is the overproduction of garments and the waste of resources,
above all from fast fashion and nowadays also from ultrafast fashion.
But to some extent also of good clothes, where companies after an excessively large production can be left with unsold goods which,
in the worst case, are thrown away in the end.

NATURAL MATERIALS AND SOCIAL SUSTAINABILITY

Sustainable and responsible fashion means several different things. Among other, that the garments are made of good and durable materials 
and that the garments have high quality and a long lifespan. 
It also means that the manufacturing has taken place in socially sustainable ways where neither workers nor the environment are exploited or abused.